Do you have a website, but no idea how to use it? Have you been aware of SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.

What is SEO?

SEO refers to how your website is placed in Google or how easily your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you are ranked on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.

How do I begin?

If you own a WordPress website, SEO is super easy to put in place on your site! There's a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! After you have downloaded Yoast then, visit each page in the backend of you website and choose a keyword for that page.

Keywords

Keywords can either make or break your website. Using Google Analytics it is possible to identify the keywords that can aid your site's ranking on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to focus on is the level of competition for your chosen keyword. When you choose a search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and you pick an extremely competitive keyword then you're likely to not rank. Search for your keyword and find a similar search term that has a "low" competition.

Another tip, don't use your keyword several pages. If you choose a keyword on one page, be sure to research a similar keyword however, not exactly. The same keyword on more than one page can result in your pages fighting for the top position. Your pages will work against each other to rank and will most likely not get any rankings even.

If you need to use similar keywords, create one page as a "capstone" content page. This will make it easier to separate the most important page to the page that has the same keyword. Only use this method only if you absolutely need to.

SEO Ranking as well as SEM Rush

Once you've identified your keywords, you must to keep track of how they're doing. My favorite website to use to do this is SEM Rush.

SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is performing after all the effort. The best way to go about it is run a report every once every week. This will help you keep track of how your keywords are doing. SEM Rush https://www.crevand.com will also run other reports for you also. It will let you know whether you've broken backlinks, or if you need to create some alt texts for your pictures. These aspects can all improve your SEO rankings.

Cover it with a bandage

Be sure to run all the reports required and analyze SEO. SEO is an important aspect of marketing and could make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Study up and read articles since this will change your business!